Category Archives: Setting strategies

Becoming a Success in Acting

Stop Searching. We Have the Secret Key to Being a Successful Actor!

Stop Searching. We Have the Secret Key to Being a Successful Actor!

Wouldn’t you love to know the key to being a successful actor? Many people ask this question. We offer acting classes in NYC to equip you for success in your acting career with both classes and one-on-one coaching. Today, we want to share with you the keys to being a successful actor!

It’s not so complicated. One key to acting is to be ready.

Opportunities are a rare thing in this business, and they tend to show up when you least expect it. That’s why you need to be prepared. You have to be the best actor you can be so you can take advantage of unexpected chances. This may sound like common sense, but unfortunately, the majority of actors end up lost in the business side of their careers. They spend their time searching for the right headshot, signing up for workshops, trying to network with agents, and anything else that might birth an opportunity. That’s all good, but if you want to succeed, you need to have balance. And that means working on your craft.

The truth is, aside from talent and being prepared, there are three ways to become a better actor. The first is the most obvious. Get enrolled in an acting class. There is no substitute for studying with the right teacher. Even experienced actors keep learning because they know that’s the best way to stay focused. If you are currently only experienced on stage, you will need specific training to be prepared for TV, films, commercials, and other jobs that are in front of a camera.

Second, if you want to be a great actor, you have to act! It’s really that simple. Granted, you can’t book a challenging guest-star role every week, but that doesn’t mean you can’t find ways to do your own thing. We now live in a world where anyone can afford to create their own short or web series. You can even shoot an entire movie on your phone! So, don’t waste your down time.  Keep in front of a camera and audience whenever possible.

And finally, if you want to improve as an actor, you have to watch good acting. There are many ways to do this without spending too much money. Find a television show or series where you find the acting at a good level and study the performances. Who knows? One day, you might be working with some of those people.

There are many ways to improve your acting and like we said before, the key is to simply be ready. Don’t wait for the opportunity, create one! Stay sharp on your skills and keep learning.

Acting classes can actually be great for those who have no intention of becoming a professional entertainer. They build confidence and help you become better at making a presentation before a potential boss, a client, or in front of a business meeting. For info on classes and coaching, watch this vidoe about New York Acting School for Film and Television at https://www.youtube.com/watch?v=ng1DuWHoAL0

 

Day 2 – Strategies

Screen Shot 2014-12-15 at 9.59.50 PM

Business Strategies vs Goals. Why You Need Both!

Strategy Defined

What is a strategy?  How does it compare with or relate to a Goal?  Which comes first, a goal or a strategy?  Can you run a business without a strategy?  Without Goals?  Is this post about an academic issue that only applies to Apple and Boeing?

On day one I laid out the basics of goal setting.  It is a pretty big deal to really sit down and figure out what matters to you personally, and what your major goals are for you, your family, and your business.  Some folks are afraid to do this.  Some just can’t seem to find the time.  Some seem to feel that goal setting is not important.  I make the claim that goal setting is the most important thing you will ever do to effect the success of your enterprise.

In case you have set your goals, what next.  I know that for me, there is a tendency to immediately go into action.  But going off half-cocked will undermine much of the benefit of having set goals in the first place.  Do I mean by this, that if you set goals, but don’t follow through with strategy and tactics, then don’t bother to set the goals in the first place?  Not even close!  Goals are the most important, then strategy, then tactics.

Back to the original question:  What is a strategy?  A strategy is the meat on the bones of the goals.  It is the how of the what.  Each goal should be taken individually from the top priority to the least.  How can the company most effectively use the resources available to it to accomplish the goals.  If the goal is to achieve an increase of 20% in sales, how will the company do that.  Possibilities could include a larger territory, new products, increased prices, more sales units or dollars per invoice, more dollars per client per year, more expensive products, more sales people, etc.

An evaluation of the choices should result in realistic approaches.  If there isn’t much money to spend, then it might be better to increase prices, or to work harder to increase the average ticket, neither of which requires any expense.  However, it is important to also measure the likelihood of success of each strategy as you determine which to follow.

At this point you might have a sheet of paper or a spreadsheet with a set of goals, and each of those goals has a list of strategies under it.  You might also include a dollar amount that can be invested in each.

Let’s use one of my clients, a New York City School offering Acting Classes as an example. The example is fictional even though the company is real.
We will assume that enrollments are steady, and income and expenses are good, with the owner able to pay himself well. But the owner has set a goal of increasing total sales by 20% in 2015. He also wants this to result in a 20% increase in take home pay.
The goal is now in place. What will the strategy be to accomplish the goal. There are numerous possible ways to achieve the goal:
  • Raise prices – Obvious concern as to whether sales might drop
  • Increase class size – What will cost of acquisition be for additional students. Benefit is that if classroom will accommodate more and if teacher can handle more, there is no incremental cost.
  • Add more acting classes – Same issue regarding cost of acquisition. Might be additional cost to rent more studio time and or teacher time.
  • Sell materials or services to current and past students – no idea if the materials will sell, but cost to produce is low, therefore low risk. Selling services has no risk.
Can you come up with other possibilities?
Hopefully you can see that this process is anything but academic.  If you think it is, tell me in the comments.